The Middle East Development Network [MDN] has been created with a unique identity and built on specific principles. These had to be properly reflected in our corporate image. Harmony and complementarity in everything are our hallmarks, so we designed a logo that represents us. That speaks of itself with its colors, scripts and positions.
MDN is all about the future Middle East… a Middle East that we dream of developing by partnering and networking with organizations and companies with a similar vision.
Our ambition is to bring together in harmony the East and the West, the North and the South. So our colors are meaningfully blue and green, our letters Latin and Arabic. Reflecting the geography and the history, the upper (or the northern) part of the logo, “MDN”, is written in the Latin script, the common script of the Europeans and Westerners. As is the left (or the western) side of the “Middle East Development Network”. The lower and southern and the right and eastern parts echo the same concepts expressed through the Arabic script, historically common to Arab and Islamic worlds.
The colors we chose impeccably follow the same logic. The blue symbolizes Europe and the West, which is also the color of the European and NATO flags. And the green is the Islamic world, and is the color of the Arab League or OIC. On our logo and in our dreams they stand harmoniously and peacefully by each other. Like the blue sky above and the green land beneath.
The logo’s letters have the form of the square kufic script, the oldest calligraphic form of Arabic scripts. Kufic was born in Iraq and spread all around the Arab world, so does MDN. The squared lettering and angularity of our logo symbolize our straightforwardness and directness, our decisiveness and disciplined approach. Having said that, we may also be flexible and may round the corners when necessary, to apply appropriately diplomacy to bridge divides (1).
Yes, the East and the West are also quite different, at times even dissonant and ill fit to each other. Their seeming discord is symbolized even by their scripts that write in opposite directions. We know that, but at MDN we know how to make them fit, how to make them complement each other in a perfect harmony. We know how to tailor, masterfully, the garment to our client; how to adapt international recipes to local needs. We excel in putting bricks together for building a common home.
The letters M/م D/د N/ن in Arabic form the root of the word “city” and are read together as “mudun” - Arabic for the word “cities” - and cities are at the very core of our business. Building livable, sustainable, and prosperous cities, strengthening and empowering local governance, involving local leaders in promoting the culture of peace and the harmony in diversity in the cities of the Middle East, are all at the center of MDN’s work.
Doing that we follow three main principles:
M for Mission: We are a mission-driven team. Our mission is to contribute to making the Middle East a land of peace, prosperity and human development.
D for Dedication: We are dedicated and devoted to our mission; we do it dutifully, with discipline and determination.
N for Neutrality: We carry out our work in a neutral and nonpartisan way, which is the only acceptable approach in a multi-confessional, multi-cultural, multi-ideological region such as the Middle East.
At the end, we also added to our identity a brush of orange color (2), the signature color of the Mediterranean style and of warmth and sunshine, which points at our enthusiasm and creativity.
We also believe, in MDN, in the crucial role of visionary, mindful and reliable leadership. So, the network has given full credit to its President to lead this ambitious initiative, which they fondly refer to it as “Murat Daoudov’s Network."
1: Therefore D for "diplomatic" is the only letter in the logo that has a rounded corner.
2: We also give sense to fidelity, at which we subtly hint in our corporate identity. Blue, green and orange are also the colors of the organizations during the work with which the main conceptual foundations for this project were laid and most of the network upon which this project is built was developed.